New Technology Brings Personalized Shopping Service to the Desktop of Time-Starved Consumers

Just in time for back to school and the holiday shopping season, theres help for time-starved consumers. Introducing Personal Shopper: a new, free personal shopping software and service designed to save you time and money by bringing you great deals on the items you need -and want and tailored gift ideas for each occasion.

Boise, ID August 9, 2004 -- Does balancing your familys needs and work demands leave you feeling stressed? Do you find squeezing in time to shop for gifts, let alone yourself, almost impossible? Just in time for back to school and the holiday shopping season, theres help. Introducing Personal Shopper: a new, free personal shopping software and service designed to save you time and money by bringing you great deals on the items you need -and want and tailored gift ideas for each occasion.

Personal Shopper selects products tailored to your unique interests, style and brand preferences, as well as gift ideas customized for each recipient and upcoming occasion. All this is delivered to your computer desktop in a gallery-like, easy to use shopping toolbar. The software and service is available at no cost to the user from the companys website at http://www.personalshopper.com.

This new service offers everyone the luxury of having their own personal shopper with round the clock service, says Julie Edelman, The Smart N Savvy Mom and noted lifestyle expert. Its like having someone who knows you well go out and scour your favorite stores to bring back a selection of just what I wanted items for yourself, your home, and your family and takes the work out of finding the perfect gift for everyone on your list.

Millions of Products
Personal Shopper selects from millions of products from thousands of trusted brands such as: Gucci, KitchenAid, Sony, Fisher Price, Cuisinart, Dell, DKNY, and more. The service eliminates the need to run from store to store or search multiple web sites. Users can now shop when it is most convenient for them even when they are not online and easily initiate their purchase directly from their desktop. If they are not yet ready to buy, they can save the item to My Gift Ideas, noting the specific recipient and occasion and then return later to select the best gift from the items they saved.

Patented Technology
Personal Shopper, Inc. developed its patented technology over the course of more than four years with extensive input from focus groups and a consumer advisory panel. We are dedicated to providing everyone with an unparalleled personal shopping experience that will help simplify the lives of busy, time-starved people, says Laura Silsby, Chief Executive Officer and Founder of Personal Shopper, Inc.

In just a few minutes, new users can quickly customize their Personal Shopper, by sharing some of their interests, brand and style preferences, and a calendar of upcoming gift occasions. They can later use the My Gift Planner, if desired, to share recipients unique interests or specify their gift budget for a specific occasion. Just like a personal assistant, Personal Shopper keeps track of all upcoming gift occasions and sends great gift ideas in plenty of time to select and purchase the right gift. With ongoing use, Personal Shopper intuitively refines and tailors the product selection to more closely align with the users expressed, demonstrated and inferred interests and preferences.

According to Edelman, the real benefit of Personal Shopper is that you decide how to put it to work for you. Cant resist another pair of fabulous shoes? Maybe youre into home dr and gardening. Or perhaps youre wrestling with finding the perfect gift for an upcoming occasion. No need to stress over it: let Personal Shopper take the search out of finding the right gift, great deals, as well as the latest products from your favorite brands, fashion passions and lifestyle interests.

About Personal Shopper, Inc.
Personal Shopper, Inc. is dedicated to providing an unparalleled personal shopping experience that dramatically improves consumers experience with electronic commerce. Personal Shopper employs proprietary technology to select and deliver highly targeted, commerce-enabled product offers and tailored gift ideas directly to the PC desktops of interested buyers, based on their unique interests, brand preferences and gift-giving needs. The company has partnered with leading merchants to offer millions of products from thousands of trusted brands. The software and service is available at no cost to consumers at the companys website at www.personalshopper.com.

Founded in 1999, the privately held company is headquartered in Boise, Idaho.

For more information, contact:
Judy M. Musa
PT&Co.
T: 212-229-0500, x242
E: e-mail protected from spam bots
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